Established in 1985, Colent Enterprise Company (CEC) started as an importer and exclusive distributor of quality diversified products at reasonable prices. Initially, office equipment like bundy clocks, and sealers and medical x-ray films were marketed and sold. Around 1993, IWATA brand was founded to provide identity to the company’s products and to further improve the quality at more affordable prices. On 2006, CEC was changed to COLENT DIVERSIFIED PRODUCTS INC.